Job Description for Digital Content & Marketing Executive
The role:
LHWY is looking for a Digital Content & Marketing Executive to manage its online platforms such as website, online blog, Facebook, Twitter, Instagram and YouTube. He/she should be able to generate ideas, write, produce and edit engaging, shareable content that includes articles, social media posts and videos.
Responsibilities:
- Curate and create content including but not limited to articles, blogs, reviews, and social media content for LHWY’s online platforms that would attract advertising/sponsorship interest
- Enhance and improve traffic for LHWY’s online platforms
- Conduct/edit video recordings for posting on LHWY’s social media platforms
- Represent LHWY at social events, press conferences, media lunches, and overseas invitational trips.
- Assisting in the coordination of all LHWY’s local and overseas events
- Assist to attract media and sponsorship sales & other revenue generating ideas for the company. eg. Buyer’s Guide / Annual Supplements/ initiate Awards programme etc
- Database & Mailing List: to assist Admin & Ops manager to maintain, refresh and improve the quality and quantity of LHWY’s mailing lists and databases
Requirements:
- Applicants should have a diploma or degree preferably in mass communication / journalism
- Fluent in English (written and spoken)
- Digital savvy, creative and a good writer/story teller
- Some experience with curating content for online platforms preferred
- Experience in video recording/editing preferred
- Fundamental understanding of SEO related metrics preferred